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LOS ANGELES Two men using Visa Business Card services to furnish their empty office with chairs have been supplanted by two women running a dressmaking company in a thematically continuing campaign by BBDO West.
The agency’s 30-second TV spot was introduced with a single airing this morning on Today and breaks nationwide tomorrow, said Nancy Friedman, vice president of advertising at Visa in San Francisco. She would not disclose campaign spending, but said the company intends to “support it heavily” for the remainder of the year.
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