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DETROIT–Merger talks between Omnicom’s BBDO/Detroit and Ross Roy Group/Bloomfield Hills broke down last week apparently after the two sides cou…The announcement came at a Ross Roy board meeting last week. In a statement signed by Ross Roy head Glen Fortinberry, the agency announced that “BBDO initiated discussions” about merging with Ross Roy last year. Because of legalities, Fortinberry was not allowed to discuss any part of the action at the time. He said in the statement that both sides “mutually agreed” to end the talks after “a definitive agreement could not be reached.”Although
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