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NEW YORK Omnicom Group’s BBDO has landed creative duties on Schering-Plough’s Nasonex brand, sources said.
The win came after a review that included incumbent The Quantum Group in Parsippany, N.J., which is a unit of WPP Group’s CommonHealth division, and Publicis Groupe’s Saatchi & Saatchi Consumer Healthcare in New York.
BBDO in New York will create a direct-to-consumer campaign for the nasal allergy spray, sources said.
The agency referred calls to the Madison, N.J., client, where a representative declined comment.
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