BBDO West Names ECD

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LOS ANGELES Jon Soto has been named executive creative director at Omnicom Group’s BBDO West. The former creative director at Publicis & Hal Riney and Omnicom’s Goodby, Silverstein & Partners will join evp, ecd Jim Lesser in leading creative in San Francisco.

“Jon is really going to be my partner, which will give us twice as much creative firepower at the top level, which is great on all fronts,” said Lesser, who splits his time between BBDO’s office here and in San Francisco.

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