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They’re very loud, and they don’t look a bit pretty.
That’s essentially the message BBDO West is sending to car stereo enthusiasts in a new $1-3 million print campaign breaking next month for Pioneer Electronics’ Premier amplifiers.
The effort is running in speciality auto publications such as Car Sound and Automedia, and uses the tagline “Seriously loud amps.”
“For serious car stereo enthusiasts, [sound systems] are about power and performance,” said Rick Hope, manager of advertising and sales promotion for Pioneer Electronics USA, Long Beach, Calif.
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