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NEW YORK Pizza Hut revealed today details of its two Super Bowl spots, which will support its new 4forAll Pizza and star Jessica Simpson and The Muppets.
One of the spots, via BBDO, New York, will air prior to kickoff on Feb. 1 on CBS. It is part of the Dallas-based chain’s $50 million multimedia push for 4forAll Pizza and represents Simpson’s first national commercial. Print, point-of-purchase, Internet and a Hispanic media component support the product, four individually topped, six-inch square pizzas in a single box.
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