BBDO Talks Turkey in New Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BBDO Minneapolis seeks to make turkey an everyday food in its first campaign for the Jennie-O Turkey Store brand.

The campaign introduces the tagline, “The new recipe for living,” with three TV spots that showcase the breadth of products offered by Jennie-O. The Austin, Minn.-based division of Hormel is expected to spend $5-10 million on the effort through October.

The spots are “all highlighting different usages for turkey than you might expect,” said Denny Haley, ecd at the agency.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in