BBDO South Is The Beneficiary Of Wells' Georgia-Pacific Business

Business was already looking up for BBDO South here when last week the agency was handed Georgia-Pacific’s estimated $25 million consumer packaged-goods advertising account.
The Atlanta client confirmed it is shifting the business from Wells BDDP in New York, which will close its doors May 13 [Adweek, March 16]. Wells and BBDO South–both members of Omnicom Group–competed for the account last fall. BBDO South has handled Georgia-Pacific’s corporate ad-vertising for 10 years.
“We’re taking over immediately,” said BBDO South executive vice president and general manager Jeff Upshaw, who attended orientation meetings with Georgia-Pacific (G-P) marketing executives last week.