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ATLANTA BBDO has enlisted Omnicom sibling Zimmerman Partners to manage the retail store sales component of its Office Depot ad account, the agency said.
Zimmerman in Fort Lauderdale, Fla., will create national retail and localized in-store, direct mail, radio and newspaper print ads supporting BBDO’s national campaigns.
“We’ll activate the brand component,” said chairman and CEO Jordan Zimmerman. “‘What you need. What you need to know’ is a great line, but we’re the next day sales expert.”
“Zimmerman
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