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By Kathy Tyrer
LOS ANGELES–MGM last week hired BBDO West in Los Angeles to handle its $100 million media planning and buying account, following a short review.
To win the business, BBDO presented a media plan for one of the movie studio’s upcoming box office releases. The Los Angeles office of Ogilvy & Mather, which also competed for the business, came up with a media plan as well.
Incumbent The Saatchi Entertainment Group, a unit of Saatchi & Saatchi Pacific in Torrance, Calif.,
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