BBDO Rings Best Western's Bellhops

Satisfied that its “Across the street from ordinary” message is getting across, Best Western International hopes to inject its brand with more personality in the form of two bellhops who star in four new TV spots from BBDO West.
The overly conscientious bellhops first appeared in November 1997, pushing a bed through city streets and along a fishing dock to highlight the Phoenix-based hotel chain’s commitment to quality and service.
Starting today, as the fully fledged stars of the national campaign, they speak for the first time and have been given names: Brian and Walter.
In one spot, the pair are delivering messages to hotel guests.