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DETROIT — BBDO Detroit resurrects a Jeep tagline from the late 1980s in a campaign that breaks next week.
“Only in a Jeep” will replace “Jeep. There’s Only One.” which has been the brand’s ad slogan since 1990. Along with the new tagline comes a new logo, the first in the brand’s 60-plus year history. The Jeep trademark, in its familiar typeface, is centered above a stylized graphic representation of the front of a Jeep.
Jeep launches the 2003 model year with five new TV spots — three from BBDO, Troy, Mich.,
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