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NEW YORK Visa USA launched its new Signature credit card in late July, and the first campaign for the product breaks tomorrow during the opening ceremonies of the Olympic Games on NBC, the company said.
Signature is designed to compete with the American Express Gold card by offering exclusive services to affluent cardholders.
All three spots for the Signature card, created by Omnicom Group’s BBDO in New York, will break tomorrow.
Each opens with black and white footage of a young Frank Sinatra singing “I’ve Got the World on a String,” and then cuts to scenes of luxury products while a voiceover touts its services.
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