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BBDO is preparing what sources characterize as a last-ditch, make-or-break creative presentation to FedEx, an estimated $85 million account.
Sources said the client, which has worked with the New York-based shop for 12 years, recently requested top creative personnel changes on the account. Executives at the Memphis, Tenn.-based client are also dissatisfied with creative concepts they have seen.
Phil Dusenberry, chairman of BBDO North America, dismissed notions that the account was in trouble. “We’re doing new work for them, and we’re very confident about it,” he said.
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