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Gillette is preparing to break a $150 million global push for its Gillette for Women Venus shaving system with a slew of 30- and 15-second spots due in April from lead agency BBDO.
Ads for the Boston-based shaving giant are intended to encourage consumers to try the Venus razor, and employs the theme “Reveal the goddess in you.” Ads are slated to break April 2 in the U.S. and April 9 in Europe, though the campaign will be previewed during the E! network’s Academy Awards special on March 29.
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