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CHICAGO BBDO positions Hormel Chili as an irreplaceable condiment on the level of salt or ketchup in a new campaign for the brand.
The Minneapolis agency’s national television and print effort, which broke last week on cable television and in magazines, introduces “Goes on everything” as a tagline.
The TV spot shows condiments magically changing into Hormel Chili cans as people touch them, such as a woman reaching for a saltshaker or a boy running down the ketchup aisle in a grocery store.
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