BBDO Positions Stoli Entry With a 'Manly Slant'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BBDO Chicago aims to launch Stolichnaya Citrona into an increasingly crowded “malternative” arena as a bold choice for men.

“Of all the malternatives out there, this is the one that has a manly slant,” suggested Gordon Robertson, a group creative director at the agency.

The $35 million television, radio and outdoor campaign broke last week. It uses the Clash hit, “Should I Stay or Should I Go.” One TV spot depicts a guy leaving his buddies at a bar.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in