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eCandy.com, Headlight.com Climb Aboard
LOS ANGELES–BBDO West has been awarded two new ad assignments totaling $30 million in projected billings.
The shop’s Los Angeles and San Francisco offices jointly picked up creative and media duties for eCandy.com, a Web-based retailer focused exclusively on chocolate and candy products.
Separately, in conjunction with Direct Partners, Santa Monica, Calif., BBDO will handle advertising for Headlight.com, an online resource of training information for small and midsized businesses.
Both chose BBDO after reviews.
For each, the shop will develop strategic positioning and multimedia offline advertising to build awareness and drive traffic.
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