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CHICAGO Sara Lee Corp. coffee brand Chock full o’ Nuts looks to recapture some of its past glory with a New York-centric print and outdoor campaign from BBDO here.
“Chock full o’ Nuts, which has been ‘New York’s coffee since 1932,’ carries a unique and powerful equity among consumers in the Northeast,” said Ed Dubin, director of marketing for the brand, in a statement. “Our challenge was to leverage this distinctive brand equity in a contemporary way.”
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