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BBDO, Lowe Pursue $15 Mil. Home Fixtures Client

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BOSTON Delta Faucet on Friday said it has invited six agencies to compete for its advertising account. The Indianapolis-based client spends about $15 million annually on ads.

Agencies that will make capabilities presentations are: Havas-owned Arnold here; Interpublic Group agencies Lowe in New York, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va.; and Omnicom Group's BBDO in New York and Martin/Williams in Minneapolis.

The client had worked with IPG's Campbell-Ewald in Warren, Mich., for nearly 15 years before the two parted ways two months ago.

Pile and Co., the Boston-based management consulting firm, is managing the review. Finalists will be identified early next month. A winner will be chosen in August.

—Adweek staff report