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NEW YORK BBDO in New York and Leo Burnett in Chicago were each honored with an Emmy for outstanding commercial by the Academy of Television Arts and Sciences on Saturday.
BBDO won the honor for its FedEx commercial, “Sticks,” which features a prehistoric office battle between an employee and boss when a caveman is fired after bungling a package delivery. Leo Burnett was honored for Hallmark’s “Required Reading,” a spot in which an older man struggles to learn to read in order to appreciate the cards he has been given over the years.
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