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ATLANTA BBDO is moving its campaign for the Peace Corps to outdoor media, marking the first time the volunteer service organization has used that outlet, the shop said.
The Atlanta agency’s ad will be placed on billboards and transit shelters in 27 markets, including Washington, D.C., Philadelphia, San Francisco, Detroit and Atlanta. The Peace Corps relies on donated space for its advertising.
The new ad features the Peace Corps logo and Web site address over a sunrise with the headline “Never have to start sentences with ‘I should’ve … ‘” The work joins the current campaign that the Omnicom Group shop launched in 2003 after winning the account in a review.
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