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ATLANTA BBDO has tapped Michael Palma as senior vice president and director of business development, the shop said.
Palma will report directly to Chris Hall, president and chief executive officer, and will serve on the Atlanta agency’s board of directors. He also will lead BBDO’s new business efforts.
Palma has more than 15 years of advertising experience, including founding Atlanta-based Creative Search, an ad personnel recruitment firm. As the head of Creative Search, Palma placed more than 300 ad professionals in agencies across the Southeast.
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