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ATLANTA Cingular Wireless celebrates Portability Day with a national TV campaign tagged “Keep your number, keep your minutes.”
Now that consumers can keep their phone numbers when they change carriers within the same calling area, the Atlanta-based wireless provider wants to persuade customers of rivals AT&T, Verizon, and T-Mobile to switch to Cingular.
Three 30-second spots by BBDO in Atlanta and New York play up portability and the company’s rollover service that allows customers to forward their unused minutes from one month to the next.
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