Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO BBDO uses a blues soundtrack to illustrate the authenticity of the Famous Dave’s restaurant chain in a new television campaign.
One commercial from the Minneapolis agency, which began airing in 16 spot markets last week, depicts a blues man humming a riff while playing a guitar. As the soundtrack plays, the black-and-white visuals turn to color food shots, and the humming transitions to the “Mmm, mmm, mmm” sound people make when eating good food.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in