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NEW YORK – Japanese agency ASATSU and BBDO Worldwide formalized a working relationship in place for nine years last week by establishing a new unit named ASATSU/BBDO. The unit will provide marketing and advertising services to BBDO multinational clients doing business with ASATSU in Japan, which include Pepsi, 7-Up, Visa, Delta Air Lines, Wella, Campbell’s and Montblanc.
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