Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Omnicom Group’s BBDO has withdrawn from Samsung’s estimated $400 million global account review because agency executives were concerned about having to split duties with the client’s in-house marketing arm, Cheil Communications, sources said.
The shop notified the Samsung client of its decision on May 13, a source said. The move comes nearly three weeks after the Seoul, South Korea-based client briefed agencies in New York.
That leaves the incumbent, Interpublic Group’s Foote Cone & Belding, to square off against WPP Group’s J.Walter
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in