BBDO Detroit chief creative officer Bill Morden has been named vice chairman, putting him in line to succeed chairman and CEO Mike Vogel.
"It's a natural fit," Vogel said. "If we really are a creatively driven agency, which we talk about—all agencies talk about that—we're putting our money where our mouth is here."
Morden, who was an evp, and Vogel, 55, have worked together for 10 years, the last 18 months on the consolidated $1.5 billion Chrysler Group account at BBDO. Before that, he was chief creative officer at FCB Worldwide, Southfield, Mich.
In his new role, Morden, 51, gains oversight of other disciplines. "Bill will put a little bit of a creative spin on it," Vogel said. "So we'll be expecting account guys to be creatively driven, the media people, the traffic people—anyone who touches this business needs to be thinking creatively, because this is our new thrust forward."
With Morden's promotion, the agency's creative directors will have more contact with clients, he said. Agency cds are Rick Dennis and Sam Sefton (Dodge), Andy Ozark and Carol Joseph (Chrysler), and Mike Stocker and Robin Chrumka (Jeep).
Separately, as part of the recent reorganization of its marketing department, Chrysler asked its agency to group its staff by brand. In response to that, BBDO promoted Jerry Acciaioli to executive vice president and brand manager for Jeep on the account side. Acciaioli has spent the last six years managing the Jeep brand as senior vice president and group senior vice president.
Previously, BBDO had a single leader for both Chrysler and Jeep, John Hammond. He remains evp and brand manager for Chrysler. Tom Krehbiel continues in that role for Dodge.