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CHICAGO After 210 years, Jim Beam is making its first foray into television advertising via a spot from Omnicom Group’s BBDO here.
The spot, entitled “Change,” highlights the brand’s heritage, and is a continuation of “The stuff inside matters most” campaign that premiered in 2004 print ads. The new spot, which will be running on national cable networks, depicts various generations of bourbon making through different types of film stock. “Whoever said, ‘Change is good,’ knows squat about making bourbon,” says a voiceover.
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