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Print Campaign Puts Volume Ahead of Style
SAN FRANCISCO–They’re very loud, and they don’t look a bit pretty.
That’s the message BBDO West sends to car-stereo enthusiasts in a print campaign breaking next month for Pioneer Electronics’ Premier amplifiers.
The Los Angeles shop’s effort, to run in specialty titles such as Car Sound and Automedia, is tagged “Seriously loud amps.”
Print features images of tough-looking guys in classic cars. Text for one ad reads, “People may call you to turn it down.
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