The first advertising from BBDO Chicago for DowBrands' Ziploc brand broke last week.
The TV campaign uses a new themeline--"Ziploc was made for tomorrow"--that will be used with all Ziploc product advertising.
One 30-second TV commercial introduces new Ziploc Colorloc storage bags; the second launches another new product, Ziploc Stretch 'n Seal plastic wrap.
Campbell Mithun Esty in Minneapolis, the agency for DowBrands' household cleaner products, handles media buying.
The Indianapolis-based client last fall put the creative assignment for the Ziploc brand into review. BBDO Chicago, CME and Bozell's New York office were the finalists for the creative portion of the $20 million account. --Scott Hume