Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BBDO is forging ahead in its pitch for a piece of ChevronTexaco’s consolidated global creative and media account despite rumors of layoffs, sources said.
The San Francisco-based energy concern issued requests for proposals earlier this month to current roster shops BBDO, Houston; McCann WorldGroup and Media-edge:cia, both New York; and Young & Rubicam, San Francisco, according to sources.
A decision on the estimated$50 million account is expected in three to four weeks.
Noncreative pitches will focus on case histories and chemistry, with an eye toward cost efficiencies, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in