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ATLANTA BBDO this week launched its latest work for Bayer Advanced that introduces its new All-in-One Rose and Flower Care and Complete Insect Killer for Soil and Turf, the shop said.
The Omnicom agency said its campaign for Bayer Advanced of Peoria, Ill., includes TV, radio and print ads. All feature “Better thinking. Better results” as the tagline and reinforce the company’s brand message, according to Mark Schneid, vice president of marketing at Bayer.
In “Dogs” and “Fair Warning,” homeowners are shown lying on their lawns and motivating the grass to grow via bullhorn.
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