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DALLAS-BBDO in Houston has won the estimated $2-4 million advertising account of Southwest Bank of Texas.
The agency competed against finalists including incumbent Sachnowitz & Co. and Bates Southwest, both in Houston. Another Houston contender, Fogarty Klein Monroe, withdrew from the review earlier.
No spec creative was requested by the client, although BBDO produced a short film to demonstrate its proposed positioning “to give them a bit of the flavor of where they should be going,” said agency executive creative director Pat Cunningham.
SBT, the largest independently owned bank in the Houston metropolitan area with 32 branches, began looking for an agency as it entered a new phase of strategic acquisitions and growth last year.
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