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To recognize her role in helping land about a half-billion dollars in new-business wins, BBDO has promoted Lynne Seid, evp, managing director of its New York office, to the new position of chief client officer.
Seid will continue to report to New York CEO Bill Katz, who cited her “unique skill set” as one reason for the promotion. “Lynne has an unusual blend of creative and analytical skills,” he said. “She’s a cross between a business consultant and an entrepreneurial advocate.”
He
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