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LOS ANGELES Mitsubishi Motors North America has launched a campaign for its Outlander small SUV via Omnicom Group’s BBDO.
“Out”-performing the competition is the central theme of the effort, and executions play off that concept, showing how the vehicle “Outplays,” “Outshifts” and “Outblasts” (in terms of sound-system performance) all comers.
The new tagline, “Out-everything everything,” reinforces that message.
“Typically you’d want to focus on one feature. But in this case the story is the bigger picture—that it out-everythings everything.
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