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NEW YORK BBDO said it has hired Brian DiLorenzo in the new position of executive director of content, effective next month.
At BBDO, DiLorenzo will be reunited with David Lubars, the agency’s North American chairman and chief creative officer, to whom he will report. The pair previously worked together at Publicis Groupe’s Fallon in Minneapolis, where DiLorenzo was most recently director of broadcast production.
Lubars was the top creative at Fallon headquarters until he joined BBDO in September 2004.
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