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Overall Billings Growth: Up 6.8% to $1.63 billion: (grade B-)
Clients Lost: Sizzler, Kemper, Calif. Grape, Maalox: (grade C-)
New Clients: LeMenu, new assignments from Gillette, Frito-Lay: (grade C+)
Growth From Current Clients: Up 6.2%, or $95 million: (grade A)
Creativity: Pepsi, GE not up to usual standards, but bravura work continues for Apple, Pizza Hut: (grade A-)
Management Savvy: Agency continues to reel in addition assignments from existing clients but could use a big new business win: (grade B)
Teacher’s Comments: BBDO remains a top-flight domestic agency that puts out a great creative product but still lacks competitive muscle on international front.
Overall Grade: B
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