Bayou Classic Relocates to Houston | Adweek Bayou Classic Relocates to Houston | Adweek
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Bayou Classic Relocates to Houston

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DALLAS In the wake of hurricane Katrina, State Farm Insurance is using its sponsorship of the Bayou Classic football game between Grambling State and Southern Universities to promote homebuilding and charitable contributions to storm victims, the client said.

On Saturday, the day of the game at Reliant Stadium in Houston, fraternity and sorority members from the two universities will assemble two homes in the stadium parking lot that will later be reassembled in the New Orleans area, State Farm said.

The insurance company will also partner with Habitat for Humanity under an initiative called Rebuilding the Bayou, the firm said.

The Bayou Classic, previously played at the Superdome in New Orleans, was moved to Houston this year due to damage to the Louisiana stadium. State Farm, based in Bloomington, Ill., has sponsored the game since 1996.

"Despite the unprecedented challenges faced this year, the Bayou Classic not only showcases great college football, it also provides a rallying point for folks across the country to help support and rebuild the Gulf Coast area," said Mark Gibson, assistant vice president of advertising for State Farm.