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BaylessCronin has won the creative account of Alabama Power’s Appliance Sales Centers.
The Atlanta shop defeated local rivals T.G. Madison, 360 and Cole Henderson Drake in a review to win the retail business. Incumbent Intermark Gillis of Birmingham, Ala., did not compete.
“The deciding factor was our ability to do good television,” said Bayless creative director Jerry Cronin.
The competition, sources said, could not counter Bayless’ extensive reel of television work, which includes ESPN, Monday Night Football, Tweeters and Church’s Chicken spots.
Birmingham’s Luckie & Co.
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