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Former Wieden CD Jerry Cronin Completes Management Team
ATLANTA–The merger between Bayless & Partners and Merkley Newman Harty’s office here, long the subject of speculation, became fact last week. But the deal includes an added twist: former Wieden & Kennedy creative Jerry Cronin will join the operation.
The new entity is a mouthful: Bayless/Cronin, a Merkley Newman Harty Co. It will be a freestanding unit of New York-based Merkley, which has been looking to bolster its Southeast presence, where it has mostly served a single client, BellSouth.
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