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Bayer Corp. will take a message about the benefits of a professional-strength termite insecticide directly to consumers with a TV campaign this spring from Euro RSCG Tatham here, sources said.
Tatham was awarded advertising responsibilities for Premise insecticide following a review that included other Bayer roster shops, sources said. Spending is estimated at $5-8 million, with a TV campaign expected to air as soon as this spring.
The agency referred questions to Bayer executives at the company’s Shawnee Mission, Kan.,
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