Bayer Consolidates at Philly Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Tierney Communications said it has won the $20 million creative and media account of Bayer Environmental Science after successfully completing an assignment for the company.

The Interpublic Group shop in Philadelphia was invited to pitch the account after spending the past three years as the company’s public relations shop. MDC Partners shop Colle+McVoy was the incumbent.

Tierney will develop a national broadcast, print and direct mail campaign for the company, which is a division of Germany-based Bayer Group.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in