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The Massachusetts Department of Public Health has retained a pair of agencies to develop campaigns to help curb smoking among minority men and women.
Geovision, Boston, and Causemedia, Watertown, Mass., both minority-owned firms, were tapped after separate, concurrent reviews.
The total budget is more than $6 million. The 15-month contracts are funded by the master settlement between tobacco companies and the attorneys general of several states.
Campaigns breaking this summer will be aimed at the African American, Latino and Portuguese populations.
Geovision will target adult male smokers.
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