Bay Networks Kicks Off Review: 12 Ad Agencies and 4 Media Buying Shops to Make Presentations

BOSTON-Sixteen agencies are scheduled to meet with Bay Networks executives in the preliminary round of a review for the Santa Clara, Calif., networking company’s $10-12 million account.
Hill, Holliday, Connors, Cosmopulos, Ingalls Advertising and Partners & Simons, all in Boston, as well as incumbent media buying shop Freeman Associates in Wellesley, Mass., are among the contenders.
Other ad agencies invited to pitch are Amazon Advertising, Anderson & Lembke and Foote, Cone & Belding, all in San Francisco; Mendelsohn/Zien in Los Angeles; Campbell-Ewald in Warren, Mich.;