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NEW YORK — Bausch & Lomb is consolidating media and creative duties for all of its business in North and South America, and is looking for an agency with global capabilities, sources said. Billings are estimated at $30 million.
Some 15 agencies have been contacted, including New York-based shops such as Young & Rubicam, TBWA\Chiat\Day, J. Walter Thompson, Deutsch, Merkley Newman Harty & Partners, Lowe and Saatchi & Saatchi, sources said.
Agencies received RFPs last Friday, according to sources.
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