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BOSTON Rayovac has tapped the J. Brown Agency to handle promotional chores, the shop confirmed.
“We were especially impressed with J. Brown’s strong combination of promotion expertise and account-specific marketing savvy,” said Robert Hopton, chief marketing officer at Rayovac in Atlanta, in statement. “J. Brown has a keen understanding of what motivates consumers and proven ability to convert creative ideas into measurable sales results for its clients.”
The Stamford, Conn.-based shop was selected after a review of undisclosed agencies.
“We
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