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In the first branding campaign for its only client, Baton Communications of Houston is leading a radio, outdoor and direct mail push for the newly redesigned Greensheet shopper.
The campaign, part of a $3 million-plus annual account for Baton, will launch in Greensheet’s markets in Dallas/Fort Worth, Houston and Austin, Texas, in the coming weeks. Advertising touts the publication’s new look that begins with the edition of Sept. 8.
“They’ve always promoted products [and features] within the Greensheet, but they have never worked on building the brand itself,” said Christian von Glasow, president, managing partner of the one-year-old Baton.
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