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GM’s Navigational System Gets Superhero Treatment in New Ads
CHICAGO–Campbell-Ewald Advertising uses Batman and his Batmobile in its first work for the OnStar navigational system since taking over as national agency on the $20 million General Motors account.
A 30-second TV spot breaks this Thursday during NBC’s ER. Two additional 30-second spots, print ads and an Internet campaign will follow.
OnStar is the mobile communications service installed in GM vehicles that combines Global Positioning System satellite technology and a cellular telephone with 24-hour OnStar Center services.
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