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NEW YORK Bath & Body Works has begun a search for an advertising agency and plans to spend $30-35 million in measured media, according to a questionnaire issued to undisclosed shops last week.
Joanne Davis Consulting here is overseeing the review for the Reynoldsburg, Ohio-based client, which is owned by Limited Brands.
Davis did not return calls. It could not be determined how many agencies received the paperwork, which states that the winner will create “the first-ever complete advertising campaign for this brand.”
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